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12 years, 40+ communities, 3 countries, one cause.

The London Abused Women’s Centre has experienced a 45% increase in urgent support service demand since the outbreak of COVID-19.

The pandemic has forced many women and girls to remain isolated in their homes with their abusers or traffickers. This November join the Shine the Light on Woman Abuse campaign and illuminate your home and/or work place purple to send a message of hope to abused women and girls. Help us raise awareness on the issue of violence against women by encouraging dialogue and education on the topic.

If you believe a woman or girl is unsafe speak to her directly. Call 911 if you hear or see anything that leads you to believe women and girls are unsafe.

2021 Shine the Light on Woman Abuse Campaign Honouree

Shadia Keza

Shadia survived the Rwandan genocide and eventually made it to Canada. She is now a Canadian citizen and proud mother of two children: a girl and a boy. Her life experience has instilled a strong commitment in her to protecting communities, and Shadia has recently graduated from the Police Foundation program at Fanshawe College. She knows that when the time is right, she will follow her dream to become an RCMP officer. Shadia is a strong and brave survivor of male violence against women. She is speaking out today to let other abused women and girls know they are not alone, and to encourage them to reach out for help.

2021 Shine the Light on Woman Abuse Campaign Honouree

Rebecca Amendola

Becca only ever wanted to get ahead in life and escape her poverty, but her abuser saw this as a prime opportunity to manipulate and take advantage of her. He took her into his home promising to be a good father figure who would help her get through university only to begin rapping her less than a year later. Sadly, Becca had already been abused before meeting him, so her young 14-year-old mind concluded his abuse was a price she was willing to pay to get away from her poor and abusive family. 6 years later and Becca graduated from HB Beal on the honor roll, despite having missed almost half of her high school classes due to abuse. Eventually, she brought her abuse to the courts, which sadly only worsened the severe mental health issues that resulted from her abuse but today she continues to persevere despite continued barriers, slowly working towards a Social Work degree in hopes of being able to use her terrible past as a point of strength to help others.

Paint Your Community Purple

  • This year Wear Purple on Monday , November 15th 2021
  • Put a purple light bulb or purple string lights on your front porch and/or in your windows.
  • Hang a Shine the Light on Woman Abuse Campaign Poster at your workplace
  • Use your voice to talk about ending men’s violence against women
  • Use the power of social media to show your support using the hashtag #ShineTheLight
  • Follow us on Social Media: Facebook, Twitter, Instagram
  • Ask your city to turn local landmarks purple for the month of November

Register your Campaign

Bring the Shine the Light on Woman Abuse campaign to your community and create change now! Adopting the  campaign  is easy  and completely free. To ensure that we move forward as a united front we have developed some simple campaign guidelines. Before you register your campaign below please click here to read the campaign guidelines.

Sign Up Now!

Purchase purple merchandise!

All proceeds go toward providing front-line service to abused women in our community.

To purchase Shine the Light on Woman Abuse Campaign Merchandise contact 519-432-2204 or email Due to COVID-19 we are unable to offer a pop-up shop this year

Title Sponsor:

Spotlight Sponsors:








Shining Sponsors:

Sparkle Sponsors:

Gallagher Insurance

Cintas London

McFarlan Rowlands

Unifor Local 6005