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Shine The Light on Woman Abuse Campaign

The goals of the Shine the Light on Woman Abuse campaign are to raise awareness of men’s violence against women by turning communities purple for the month of November; to stand in solidarity with abused women and support them in understanding that any shame and/or blame they may feel does not belong to them but to the perpetrators of their abuse; and to raise the profile of the community agencies that can provide abused women with help as they attempt to live their lives free from violence and abuse. Purple is a symbol of courage, survival and honour, and has come to symbolize the fight to end woman abuse.

Shine the Light on Woman Abuse is a registered trademarked public awareness campaign of the London Abused Women’s Centre.  The campaign was launched in 2010 in London, Ontario, Canada and continues to spread across our country and beyond. In 2017 communities in Sweden and Australia adopted the campaign bringing it to the international level.

How can your community participate?

Invite your local businesses, corporations, schools, places of worship, apartments, homes, landmarks etc. to go purple! Illuminate private and public spaces with purple lights, decorate windows and storefronts with a purple theme and include facts about woman abuse.

November 15th is designated as “Wear Purple Day”.  Wear purple to show your support to abused women and girls and bring attention to the issue of men’s violence against women. Take a photo or short video of how you are going purple and share on your favourite social media platform by using the hashtag #ShinetheLight and tag us at @endwomanabuse.

Register your Campaign

Bring the Shine the Light on Woman Abuse campaign to your community and create change now! Adopting the  campaign  is easy  and completely free. To ensure that we move forward as a united front we have developed some simple campaign guidelines. Before you register your campaign below please click here to read the campaign guidelines.

Sign Up Now!

What is happening in London, Ontario

Dozens of buildings, landmarks and organizations turn purple for the month of November in support of the campaign, shopping districts decorate their storefronts and residential homes illuminate their entrances in purple. Several Shine the Light on Woman Abuse events are held throughout the month. LAWC offers a great variety of  merchandise to help you go purple. Contact us for a copy our merchandise list.

Video Library

Shadia & Rebecca


Natalia and Sonya

Vanessa, Cheryl, Brenda & Vahida

Cindy & Ashley

Shannon & Jocelyn

The Shine the Light on Woman Abuse campaign honours the lives of Jocelyn Bishop and Shannon Scromeda. Their family members share their stories.

Posted by London Abused Women's Centre on Sunday, November 17, 2013

Paula & Mary

Sonia & Terrie

Jessie & Lenka

Maddison and Shainee