17th Annual Shine the Light Campaign

“Listen to me. Believe me.”

Nicole Steil found joy during her childhood in dance, soccer, drama, cheerleading and singing, and dreamed of becoming a performer.

But in all these good experiences, danger was always looming. Her experiences with abuse began in childhood, growing up in a home marked by violence, sexual abuse, emotional abuse, and threats. As a young teenager, she experienced sexual violence and trafficking at the hands of people who should have protected her. These experiences profoundly shaped her understanding of herself and the world around her.

Nicole found purpose in caring for others. After years of illness and hospitalizations as a child, she was inspired by the nurses who showed her compassion and humanity. She went on to become a pediatric nurse, a career she pursued because she wanted to be one of the people who made a frightened or vulnerable child feel safe.

Throughout her life, she experienced abuse in multiple romantic relationships, including emotional, financial and physical abuse. These experiences were often marked by manipulation, criticism and threats that left her feeling unsafe and uncertain about her ability to leave.

For years, she was made to question her own reality and was repeatedly told that she was the problem.

Through counselling, survivor support, and the practice of self compassion, she began to rebuild her sense of self. The self blame, shame, and destructive thoughts that had defined much of her life gradually gave way to self love, boundaries, acceptance, and hope.

In her own words, Nicole said, “If someone shares with you their traumatic experiences, it’s so important to listen. Believe their words. Be present with them. It’s so difficult to open up and share your story, so be there for others when they have the courage to share.

Thank you for listening to me. Thank you for believing me.”

Join us on Monday, November 2, at 5:30 PM in Victoria Park as we launch our Shine the Light campaign by lighting the Tree of Hope and hear from this year’s honouree, Nicole Steil, as she shares her story.

The Shine the Light campaign is a registered trademark campaign created by the London Abused Women's Centre. The campaign began in 2010 as a small, grassroots effort within our local community. It has since become nationally and internationally recognized. 

Each year, the Shine the Light campaign raises awareness to the issue of violence against women by turning communities purple for the month of November. Participants show their solidarity with women and girls and support them in understanding that any shame and/or blame they may feel does not belong to them but the perpetrators of their abuse.

Women need to know they have a community and support behind them.

How to get involved with Shine the Light.

There are so many ways to get involved with Shine the Light!

Whether you're looking to learn something new, raise awareness, or bring your community together, our campaign toolkit is here to help you get started. With resources and ideas for classrooms, workplaces, and community spaces, there are opportunities for everyone to take part. Explore the toolkit, find what inspires you, and join us in creating a community that stands together against violence against women and girls and gender based violence.

Is your agency interested in running your own registered Shine the Light campaign? We’d love to hear from you! Reach out to our office at info@lawc.on.ca to learn more about getting involved.

November 15 is "Wear Purple Day"

Wear purple to show your support to the women and girls affected by men's violence against women. To further the impact of your participation, feel free to post pictures of your participation with the hashtag #ShinetheLight2026 and tag us. To stay up to date on Shine the Light merchandise, events, announcements, and more, follow us on social media: @endwomanabuse.

Title Sponsor

Spotlight Sponsors

Shining Sponsors

Sparkle Sponsors

Cupe 4222

Bell Canada

Media Sponsor